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The Risky Review Schemes That Could Sink Your Business

Reputation Management Considering paying for reviews, getting friends and family to leave reviews, or even a ‘review swap’? Snap out of it! Google Gold Product Expert Jason Brown is here to explain how these schemes could ending up tanking your reviews, and offers some legitimate and proven tactics to generate reviews as alternatives. Every business

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Google Analytics Admin Access: Best Practices for Ad Agency clients?

If you work in an Digital Advertising Agency, you’ve probably debated best practices for setting up Google Analytics Accounts for Clients. And there are two main opinions The choice is either: (a) create a separate individual account for each Client, or (b) have your master Google Analytics account and add a new Property for each

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What’s the Difference Between Google Plus and Google My Business?

Google has far more products and services now than anyone could have predicted in its search engine infancy. But with so many options available, it may start to become unclear what each one is for, or at the very least, how the services differ from one another. Between Google Plus and Google my Business, marketers Continue reading »

WordPress Contact Form 7 Event Listeners and Google Tag Manager

https://www.impression.co.uk/blog/8197/wordpress-contact-form-7-event-listeners-gtm/ A while ago, I wrote a really popular piece of content around tracking goal completions through WordPress Contact Form 7 (WPCF7). A lot has changed over the last couple of years — but the popular WordPress plugin is still one of our favourites. Tracking events from WP Contact Form 7 in Google Analytics? 1. Continue reading »